Orkney distillery Highland Park has partnered with 3 x 3-Michelin-starred chef Björn Frantzén to launch ‘Between You and I: Journeys’ – a travel exclusive 17 Year Old Single Malt that offers a new approach to whisky tasting. Instead of traditional tasting notes, drinkers are invited to explore the many journeys that flavour can take them on. With Between You and I: Journeys, rather than providing a set of pre-defined tasting notes, Highland Park invited Frantzén, known for his innovative approach to flavour, to respond to this 17 Year Old Single Malt with his own personal associations. As he explored the whisky’s flavours, it evoked memories from his worldwide travels, from winters in Stockholm to adventures in Tahiti, New York, Istanbul and Orkney – where he visited the Highland Park distillery and the brand’s uniquely aromatic heathered peat. In the packaging, notes and accompanying campaign for Between You and I: Journeys, he shares this personal journey, and asks others to do the same, via the question: ”Where will it take you?” Matured for 17 years in first-fill French oak casks seasoned with red wine and complemented by sherry-seasoned American oak casks and refill casks, Between You and I: Journeys is rich, fruity and complex. The packaging design, shaped by Frantzén’s sensory impressions, features six layered colours, each representing a memory, creating a visual metaphor for the whisky’s depth. Inside, instead of traditional tasting notes, the pack contains a booklet filled with reflective questions and prompts, encouraging the consumer to respond to the whisky with their own travel memories, in answer to the question Where will it take you? Taste: Caramel, orange zest, dried fruit, delicate wisp of smoke. Long, elegant finish with oak spice and sweet peat. Appearance: Deep amber. Aroma: Toasted hazelnuts, dark berries, vanilla, heather honey.